The Age of Twitter’s Platform
As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron —...
View Article10 IT Security Tips for Midsize Business
I recently asked the following question on the IBM for Midsize Businesses group on Linkedin as a basis for discussion and a means to crowdsource some tips and best practices for IT security: Security...
View ArticleWhat Business Are You In?
Many businesses suffer from an affliction known as “marketing myopia“, a term ably presented and explored by Theodore Levitt in Harvard Business Review. A central component of Levitt’s essay is the...
View ArticleBrands, Narratives and Story Worlds – Part 1
In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications....
View Article3 Infrastructure Reasons The Cloud Makes Sense For Application Development
I don’t often blog on specific products or services but I when I recently saw the new partnership between IBM and Cloudshare for agile development I had an epiphany. What caught my attention was not...
View Article2 Key Principles To Keep Your Small Business In Business
SMB stands for Small and Medium-sized Business. Today I want to talk to the small businesses. I’ve written a lot about cloud computing, backup strategies and disaster recovery .These are important...
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Raise Your Hand If You Haven’t Seen Casablanca
One of the greatest movies ever made, yet I would wager too few people have seen it. It’s an old movie. It’s stale content. In a society that monetizes consumption, those responsible for marketing...
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Does Moore’s Law Apply To People?
An intel CPU (Photo credit: Wikipedia) So Microsoft is changing the way they license users. Interesting to see that perhaps the balance of power has returned to the users. Software licensing has always...
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That Third Kind Of Vet
Being able to properly vet might be the most important skill of the 21st Century. Not curing sick animals. Not retiring from military service. I’m talking about “subjecting to thorough examination or...
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Instagram And The Art Of Negotiation
Negotiation is not black and white. It’s infinite shades of gray. However, it’s incumbent upon each party in the negotiation to understand two important positions: what they want and what they are...
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Looking Forward To 2013
Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013...
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The New FUD: Full Unwanted Disclosure
On January 31st, 2013, the venerable British entertainment retailer HMV laid off 190 people just days after entering a British version of bankruptcy. What they thought of as a private, internal action...
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#Narrative: Throwing Bourbon On The Fire
THROWING BOURBON ON THE FIRE: MAKER’S MARK STUMBLES INTO THE AGE OF PERVASIVE MEDIA By Alan Berkson and Fred McClimans Maker’s Mark was facing a challenge. What do you do when you have limited supply...
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The Anatomy of Anonymity
Anonymize. That’s a word I hear often these days in terms of how businesses are managing the challenge of balancing the value proposition of Big Data against concerns of privacy. Therein lies a...
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I Make Pancakes. What Do You Do?
This post originally appeared on the Nimble Blog, April 26th, 2013: By Our Recipes Shall Ye Know Us Pancakes for Breakfast! I remember, fondly, my father making breakfast when I was a kid. So it’s...
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Customer Service is NOT a Department at my Local VW Dealer
This is part of a series on the elements of Customer Experience #CX. Customer Service is one of the core elements that help shape a customer’s pre and post-sale experience, and contribute...
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Good Customer Service Has No Price. It’s Priceless.
A tale of two restaurants. I was chatting with my brother recently and he related two customer service stories that made me think about the relationship between price and value. And that low cost...
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Apple’s Advantage Is Not Technology Or Design
Apple’s got a lead. It’s not technology. It’s not design. It’s customer service and customer experience. The battle for dominance in the smartphone market and the consumer “computing” device —...
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It’s Time For An Internal Garage Sale…For Your Data
We’ve all been there. The closets are full. The basement is full. The garage is full. It’s time for a garage sale. What are you selling? This is all stuff that at some point had value to you but now is...
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5 Keys to a Solid Press Release
Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In...
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